Thursday, December 10, 2009
The Logo Loft Website Spotlight: "Avatar" Production Designer Rick Carter
Today, The Logo Loft veers off the usual path of spotlighting a design website to point you in the direction of an interview. With the upcoming release of James Cameron's new film Avatar - movie that for months now has carried the moniker of "game-changer" - all eyes are on production designer Rick Carter. Can he and Cameron really change the face of filmmaking with one sci-fi masterpiece? We'll know in a few weeks, but for now, here's a peek inside the man's mind thanks to the Hero Complex blog from the LA Times.
Carter is no stranger to working with big-time directors - Steven Spielberg and Robert Zemeckis are both regular Carter employers. However, Cameron has a history of raising the bar with each movie he releases, and expectations have never been higher for one of his films than they are right now. Check out the interview for a behind-the-scenes look at the challenges and rewards involved with creating an entire world from scratch.
Game-changer or not, we here at The Logo Loft are chomping at the bit to see what Cameron, Carter and company have put together. Thanks for joining us today, and check back soon for another Logo Loft Website Spotlight.
Tuesday, December 8, 2009
Logo Loft Website Spotlight: Dec. 10, 2009
In this Design Week profile, Brunner, a former director of industrial design at Apple, talks about his firm Ammunition, and his push to have more ownership in the creative ideas he releases to the marketplace. ("I was giving away intellectual property very cheaply," he says at one point in the interview.) Brunner also discusses his new "cleantech" venture, Regen, in the profile.
For a look at some of the ideas that Ammunition produces, head over to the agency's official website. You'll see samples of their impressive identity work for clients such as Kohler and Sandisk, and, a particular favorite for many of us here at Logo Loft, a healthy roster of products they've helped design, from the Fuego grills to the nook for Barnes & Noble.
At the Logo Loft, we believe that good design work is equal parts strategic thinking and pure inspiration - a philosophy that we see employed wholeheartedly at Ammunition. That's just one reason we're proud to share it as today's Logo Loft Website spotlight.
Monday, November 30, 2009
The Logo Loft Website Spotlight: Dec. 1, 2009
Illustration is as much a part of the daily life of the Logo Loft offices as coffee and the Internet, so it's no surprise that this article on website illustrations caught our collective eye. From the whimsical drawings gracing the pages of Okami Design to the sketchpad stylings of Instant Ad Legend to the fine art flow of A Crayon's Life, this article sent us scurrying all over the 'net looking at its diverse and inspiring samples. But don't take our word for it - click on over and take a look-see for yourself. With 30 examples to choose from, you're bound to find something you like - and something that might inspire a new direction in your own projects, or even your own website.
That's it for today - be sure and check back often as the Logo Loft continues to bring you new destinations on the World Wide Web.
Tuesday, November 24, 2009
The Logo Loft Website Spotlight: Print
Working under the motto of "Design for Curious Minds," Print has set forth on a mission to provide inspiration and instruction to the experienced designer as well as those new to the business. They do so through a variety of features, including interviews with designers, illustrators, typographers and other creative types; resources such as book reviews, interactive features, and tips on the use of sustainable materials; competitions; directories listing everything from design agencies to design schools; and educational content geared toward neophytes and old pros alike.
For the Logo Loft designers, one of the best sections is the Inspiration tab, which offers galleries, profiles, and behind-the-scenes glimpses of designers in action. Keeping up with current trends and new techniques is one way the designers at The Logo Loft are able to provide their clients with consistently excellent work, and Print offers another outlet to help us do just that.
Sunday, November 22, 2009
The Logo Loft Website Spotlight: Heydays
Heydays is comprised of five Oslo designers who met up in design school and decided to join forces after graduation. Their work reflects a stark, simple approach heavy on European influences. Among Heydays' clients are the hip-hop culture magazine Kingsize and a political publication called Premiss. To learn more about their work and their philosophy, take a look at the website linked above.
Wednesday, November 4, 2009
The Logo Loft Website Spotlight: Caroline Gilroy
Caroline Gilroy is an Australia-based graphic designer with a love for bold colors, stark simplicity, and striking designs. Her interests and influences lie in the world of typography, print design, publication design, and bindings. She has worked with a variety of clients, from Atlantic Magazine to Nick Cave (for his play "Come Undone.") Check out her site for a gallery of her work.
Friday, July 3, 2009
The Logo Loft Website Spotlight: Discovery Creative
Today's Logo Loft link takes you to the in-house ad agency for one of our favorite channels. Check it out, and check back here soon for more links from The Logo Loft:
Discovery Creative is the in-house agency of the Discovery Channel and its many affiliates and spin-offs, including TLC and Animal Planet. They’re responsible for promoting a wide variety of television programming – everything from Jon and Kate Plus Eight to Ice Road Truckers. And it involves a lot more than cutting a few 30-second TV spots, as you’ll see after a quick visit to their website.
Discovery Creative’s staff is responsible for every piece of promotion that goes into the channel’s shows – not just the spots that run on the station, but the websites, print ads, photos, radio spots, and other collateral that go into letting us know when the next episode of “Man vs. Wild” is coming on. Discovery has clearly seen the value in having a full team at its disposal, and they’ve brought a stellar one together here.
Check out the site for multiple examples of what the crew accomplishes. You don’t just see the finished pieces, either – there’s lots of preproduction sketches and other behind-the-scenes stuff peppered throughout. Discovery Creative stands as a good example of what a talented group of people who love their job can accomplish.